Lidl

Alien

Aliens make contact

In the latest LIDL commercial, an alien spaceship touches down on Earth. Its curious occupant steps out and makes an unexpected request – to be taken to the human leader. But in a clever and humorous turn of events, a friendly Earthling, mistaking the alien's intention, guides them to none other than a nearby LIDL store instead.
This combination of sci-fi and humor adds a delightful touch to the ad. Behind the scenes, we tried to create a seamless visual experience. We started by working closely with the directors during the shooting days, to make sure our job would be smooth during post-production. Creating a spaceship and integrating it with the live-action footage was a technical challenge, but the result is a captivating and realistic encounter that brings a smile to everyone's faces.

VFX Breakdown

ET_PP_SH020_SE0 ET_PP_SH020_CE0
ET_PP_SH010_SE16 ET_PP_SH010_CE16
ET_CLEAN_SH100_SE0 ET_CLEAN_SH100_CE0
ET_CLEAN_SH130_SE0 ET_CLEAN_SH130_CE0
ET_CLEAN_SH150_SE0 ET_CLEAN_SH150_CE0
ET_CLEAN_SH110_SE0 ET_CLEAN_SH110_CE0
ET_CLEAN_SH080_SE0 ET_CLEAN_SH080_CE0
ET_CLEAN_SH070_SE0 ET_CLEAN_SH070_CE0
ET_CLEAN_SH060_SE0 ET_CLEAN_SH060_CE0
ET_CLEAN_SH040_SE0 ET_CLEAN_SH040_CE0

Credits

Production
78 Films

Directed
João Marques
Nuno Alberto 

DOP
João Marques

Colorist
Paulo Inês 

3D + VFX
Musgo Studio

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