Made of Sporting
It was the second time working with Sporting Clube de Portugal, and thanks to the previous work's sucess, the client gave us carte blanche for this one.
Sporting CP created for the first time in Portugal a jersey with the team's motto in braille and morse code as part of the design. The client's marketing campaign for the 2017/18 season is "MADE OF SPORTING." That was the starting point for our vision about the new jersey´s craftsmanship from the first thin layers of the fabric to the stitches and thus the final revelation.
Design, Direction & Animation
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