TAG Heuer

Sporting CP

Clockwork

Craft and precision

The prestigious watchmaker Tag Heuer and Sporting Clube de Portugal invited us to create a video celebrating the club's 113th anniversary and its commemorative watch designed by Tag Heuer.

Both clients share several principles: sport, heritage, always in search of ultimate precision and never crack under pressure.

Those were the starting points we used to create and direct the promotional video entirely in CGI, inspired by the watch's striking details and craftsmanship.

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Credits

Design, Direction & Animation
Musgo Studio

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